Goldfinch Mumbai, a unit of MRG Group
Case study

1.1M+ Reel views and a sold-out food festival extended by 5 days

Goldfinch Mumbai · Mumbai, Maharashtra, India
Property:Hotel with restaurantFocus:Restaurant promotion & influencers
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The results

A sold-out festival, and five more days.

Influencer collaboration Reels for the Grand Maratha food festival at Banjara.

1.1M+
Views
Across the influencer collaboration Reels.
24,000+
Likes
On the influencer collaboration Reels.
18,500+
Comments
Strong conversation around the festival.
200+
Reposts
Shared on by viewers.
Hotel
Goldfinch Mumbai
Location
Mumbai, Maharashtra
Restaurant
Banjara, multi-cuisine
Campaign
Grand Maratha food festival
The property

Inside Goldfinch Mumbai.

Photos courtesy of Goldfinch Mumbai.

Goldfinch Mumbai hotel facade lit up at dusk
Hotel facade at dusk
Banquet hall with chandeliers at Goldfinch Mumbai
Banquet hall
01Background

Where it started.

Goldfinch Mumbai is part of Goldfinch Hotels & Resorts, a unit of MRG Group. Along with its rooms and suites, the hotel has Banjara, a multi-cuisine restaurant; G77 Cafe; three banquets and event spaces; a spa; a gym; and a swimming pool.

02Objective

What we set out to do.

Goldfinch Mumbai wanted to promote Banjara and build awareness for the restaurant across Mumbai. This hotel restaurant promotion centred on the soon-to-be-launched Grand Maratha food festival.

03Strategy

How we approached it.

Positioned the restaurant through the festivalWe promoted Banjara by showcasing its culinary options, its liveliness and its aesthetics around the Grand Maratha food festival.
Built pre-launch buzzStatic and Reel teasers highlighted the rich legacy of cuisines from different parts of Maharashtra.
Launched with impactLaunch day brought static creatives, an event coverage Reel and an influencer collaboration.
Kept the momentum goingSocial media promotion and influencer collaboration continued after launch.
04Conclusion

Where it landed.

The Grand Maratha food festival was a sold-out event. The response was strong enough that the festival was extended by 5 days beyond its original end date.

Phased social content, influencer collaborations and event coverage built visibility for the festival. The response to the influencer collaborations helped lead to the festival running 5 days beyond its planned end date. Results are specific to this property and its market, and are not a guarantee of future performance.
05Services

Services delivered.

Social media contentStatic creativesReelsEvent coverageInfluencer collaborationsOngoing social media promotion

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