One-time Setup
One-time setup
₹10,000
- Social media pages setup
- One-time profile image update
- One-time banner image update
WHO BOOKS THIS WAY
Price-conscious, high-volume travellers who book on OTAs and want clean rooms, honest photos and a fast page more than a brand story.
THE STRATEGY
Margins are thin, and volume is everything. Budget hotel marketing wins by showing up in the top three local search results, loading fast and converting before the guest goes back to the OTA list.
PLANS FOR BUDGET HOTELS
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Every service, with the plan we recommend for your budget hotel.
Switch tabs to see full pricing and deliverables for each service. The tiers we recommend for budget hotels are highlighted.
Social Media Marketing
Frequent, no-frills posts that answer, “Is it clean? Is it close?”
Recommended: One-time Setup, Standard, Gold
Full service page
Standard
Standard
₹15,000
- Social media strategy & planning
- Monthly content calendar
- Content creation
- 2 posts
- 4 reels
- Social media reporting & analytics
Gold
Gold
₹25,000
- Social media strategy & planning
- Monthly content calendar
- Content creation & copywriting
- 4 posts
- 8 reels
- 15 Stories
- Community management
- Social media reporting & analytics
- 2 competitor benchmarking
- Festive & seasonal campaigns
SEO
Local SEO for hotels that puts you on Google Maps for “hotel near me” searches.
Recommended: One-time Setup, Standard, Gold
Full service page
One-time Setup
One-time setup
₹10,000
- One-time GBP setup
- One-time On-Page SEO
- One-time Basic Technical SEO Audit
- Keywords
Standard
Standard
₹15,000
- Google Business Profile (GBP) Aggressive Optimization
- On-Page SEO Optimization (One Time)
- Basic Technical SEO Audit (One Time)
- Keywords
- Foundational Backlinks
- Deliverable & Reporting
- Foundational GEO
Gold
Gold
₹25,000
- Full technical audit with priority fixes & core code cleanup
- Schema + Robots.txt Optimization
- 3 high-intent SEO blogs/articles per month with FAQ schema
- 15 high-quality, relevant backlinks per month
- 15 keywords ( 10 primary + 5 secondary )
- Standard page-speed optimization, basic monitoring
- GBP optimization for local visibility + 5 GBP Posts
- 2 competitors tracked per month
- Setup + monitoring + monthly insights report
- Booking/enquiry CTA & landing page recommendations
- Strategic internal linking across the site
- Detailed Report Discussions (Once in a month)
- Foundational GEO
PPC
Low-cost Google ads for hotels, focused only on searches ready to book.
Recommended: Standard, Gold
Full service page
Standard
Standard
₹10,000
- Ad account setup
- 1 Platform ad management
- Ad Performance Reporting
Gold
Gold
₹20,000
- Ad account setup
- 2 Platforms ad management
- Remarketing & Retargeting
- Budget & Bid Management
- Lead Generation & Direct Booking Campaigns
- Revenue & ROAS Optimisation
- Ad Performance Reporting
Content Shoot
Clean, honest room photos that match what guests will find.
Recommended: Standard, Gold
Full service page
Standard
Standard (half-day shoot)
₹30,000
- 1 basic content shoot
- Concept development
- Creative direction
- Shot lists
- References
- 12-15 edited images
- 4 reels
Gold
Gold (full-day shoot)
₹60,000
- 1 conceptual or 2 basic content shoots
- Concept development
- Creative direction
- Shot lists
- Moodboard
- 30 edited images
- 1 Main reel
- 9 reels
- Raw files (all shoot footage and images)
- Event coverage
- 500 GB cloud data storage
*Drone shoots subject to local permissions and weather.
Influencer Marketing
Local and budget-travel creators who show real value for money.
Recommended: Gold, Platinum
Full service page
Gold
Gold
₹10,000
- Influencer strategy
- Influencer discovery & research
- Influencer shortlisting
- 3 nano/micro influencers
- Influencer coordination
- Negotiation & commercial management
- Content approval
- Performance reporting
Platinum
Platinum
₹20,000
- Influencer strategy
- Influencer discovery & research
- Influencer shortlisting
- 6 nano/micro influencers
- 1 Macro/Celebrity influencer
- Content brief development
- Influencer coordination
- Negotiation & commercial management
- Content approval
- Campaign tracking
- Performance reporting
- UGC generation
YouTube Marketing
Quick room tours and location videos that build trust at low cost.
Recommended: Gold, Platinum
Full service page
Gold
Gold
₹10,000
- Channel setup & optimisation
- Channel branding
- 4 video uploads
- Basic Video SEO
- Monthly performance analytics
Platinum
Platinum
₹20,000
- YouTube channel strategy
- Channel setup & optimisation
- Channel branding
- Video content strategy
- 8 video uploads
- Video SEO
- Thumbnail design
- Playlist strategy
- Channel management
- YouTube ads management
- Performance analytics every 15 days
Website Design
A fast, mobile-first website with a simple booking engine.
Recommended: Standard, Gold
Full service page
Standard
Standard
₹30,000
- Hotel website design up to 6 pages
- UX/UI design
- Mobile-first design
- 1 Contact Us/Lead-generation form
- SEO-friendly architecture
- Analytics & conversion tracking
Gold
Gold
₹60,000
- Hotel website design up to 12 pages
- UX/UI design
- Mobile-first design
- Events pages
- 2 Contact Us/lead-generation forms
- WhatsApp integration
- Booking engine integration
- Website speed optimisation
- SEO-friendly architecture
- Analytics & conversion tracking
Pre-Opening
Get listed, reviewed and booked from week one.
Recommended: Standard, Gold
Full service page
Standard
Standard
₹10,000
- Pre-opening marketing strategy
- Brand launch strategy
- Digital launch roadmap
- Social media pre-launch campaign
- Coming-soon campaign
Gold
Gold
₹20,000
- Pre-opening marketing strategy
- Brand launch strategy
- Digital launch roadmap
- Social media pre-launch campaign
- Coming-soon campaign
- Brand photography (basic)
- Property shoot
- Room & F&B content creation
- Influencer strategy
- Google Business Profile setup
LinkedIn Marketing
Win bulk bookings from nearby offices, colleges and events.
Recommended: Standard, Gold
Full service page
Standard
Standard
₹10,000
- LinkedIn strategy
- Corporate brand positioning
- Company page management
- Content calendar
- 8 posts & 1 video
- Corporate storytelling
- Leadership communication
- Analytics & reporting
Gold
Gold
₹20,000
- LinkedIn strategy
- Corporate brand positioning
- Company page management
- Content calendar
- 12 posts & 3 videos
- Corporate storytelling
- Leadership communication
- GM / leadership profiles
- Employer branding
- Employee advocacy
- Recruitment communication
- Awards & achievements
- Analytics & reporting
Brand Collaterals
Simple signage, rate cards and review-request cards.
Recommended: Standard, Gold
Full service page
Standard
Standard
₹10,000
- Brand guidelines
- Hotel brand presentations
- 1 Sales presentation
- 1 Corporate brochure
- 1 Hotel brochure
- 1 F&B menu
- 1 Menu card
- 1 Tent card
- 2 Flyers
- 2 Posters
- 1 Standee
- Digital invitations
- Event invitations
Gold
Gold
₹20,000
- Brand guidelines
- 1 Hotel brand presentation
- 1 Corporate brochure
- 1 Hotel brochure
- 1 F&B menu
- 2 Menu cards
- 2 Tent cards
- 2 Flyers
- 2 Posters
- 1 Standee
- 1 Digital invitation
- 1 Event invitation
- 1 Wedding collateral
- 4 Banquet collateral
- 4 Spa collateral
- 4 Room collateral
- 2 In-room dining collateral
- 1 Welcome card
- 1 Guest communication material
- 4 Signage & wayfinding
WHY CHOOSE US?
Small hotel marketing that pays for itself.
01
Every rupee drives results
Hover / tapStandard and Gold plans focused on measurable performance across hotel services, not just brand visibility.
02
Fast, visible, discoverable
Hover / tapOptimised website performance and local search visibility help guests find your hotel and explore its services.
03
No wasted spend
Hover / tapWe skip costly tactics that don’t pay back at budget rates. Backed by Hospitality Minds, keynote speaker at the Budget Hotel Association in 2019.
RECOMMENDATION BY STAR RATING
| Service | 1 Star | 2 Star | 3 Star |
|---|---|---|---|
| Social Media Marketing | One-time Setup | Standard | Gold |
| SEO | One-time Setup | Standard | Gold |
| PPC | Not Recommended | Not Recommended | Standard |
| Content Shoot | Standard | Standard | Gold |
| Influencer Marketing | Not Recommended | Not Recommended | Gold |
| YouTube Marketing | Not Recommended | Not Recommended | Standard |
| Website Design | Standard | Standard | Gold |
| Pre-Opening | Not Recommended | Not Recommended | Standard |
| LinkedIn Marketing | Not Recommended | Not Recommended | Standard |
| Brand Collaterals | Standard | Standard | Standard |
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