Resort Social Media Marketing Case Study: How Birds Nest Resort Grew Instagram Followers by 29.6%

The results

Steady growth, and a record August.

Instagram account @birdsnestresort.in, February to September 2026.

29.6%

Follower growth

Nearly 30% growth over eight months.

539K+

Accounts reached

539,604 in August, the highest monthly reach.

17,635

Accounts engaged

August was also the highest monthly total.

20+

Influencer collaborations

Creator-led content for wider audiences.

Resort: Birds Nest Resort
Location: Shahapur, Thane, Maharashtra
Property type: Nature resort
Period: February to September 2026

The property

Inside Birds Nest Resort.

Photos courtesy of Birds Nest Resort.

Restaurant at dusk at Birds Nest Resort — Restaurant at dusk

Birdlife by the pool at Birds Nest Resort — Birdlife by the pool

Games room at Birds Nest Resort — Games room

01Background

Where it started.

Birds Nest Resort is a nature-focused getaway in Shahapur, Thane, offering a peaceful break from city life. It has comfortable cottages, a swimming pool, Ghosla Restaurant, nature experiences and pet-friendly stays. Guests can slow down and reconnect with nature.

The goal of this resort social media marketing engagement was to showcase these experiences on Instagram and help more people discover the property.

02Objective

What we set out to do.

Strengthen the resort’s Instagram presence and communicate the complete guest experience, not only rooms and amenities. The content needed to highlight what makes Birds Nest Resort special, from its natural surroundings to its cottages, dining and activities, while building a consistent brand identity and reaching new audiences.

03Strategy

How we approached it.

Content strategy and planningWe planned monthly content calendars covering the cottages, nature, amenities, restaurant, pet-friendly experiences and activities, so content stayed organised around the experiences the resort offers.

Creative design and ReelsWe developed social media creatives and Reel concepts that showcase the property through engaging visuals and short-form storytelling, making the resort experience easy to understand and appealing to potential guests.

Influencer marketingWe collaborated with 20+ influencers to feature Birds Nest Resort through creator-led content, presenting the property to wider audiences and supporting brand awareness.

Instagram management and optimisationWe managed content planning and publishing, captions, hashtags and relevant keywords to maintain a consistent presence and support the account’s discoverability.

04Conclusion

Where it landed.

The account grew by nearly 30% over eight months, with August recording the highest monthly reach and accounts engaged. Consistent content planning, creative storytelling, Instagram management and influencer collaborations strengthened the resort’s digital presence and showcased its experiences.

Results are specific to this property and its market, and depend on demand, product, reputation and operations. They are not a guarantee of future performance. We do not guarantee search rankings or bookings.

05Services